MEET THE PEOPLE WHO MAKE PIDEKA POSSIBLE
Our passion for the medical cannabis industry comes from the personal experiences of our founders. All the members of the executing team are strongly committed to PIDEKA's vision.
OUR CORPORATE TEAM
BORJA SANZ DE MADRID
Borja has more than 15 years of experience in emerging markets. Former CEO of Habbit SAS Colombia, a leading import and export company that introduced innovative European construction products and technology to the Latin American market. He is the managing director of the investment group BCE and sits on the board of the Sanz International Jewelry Group, as a third-generation "Sanz" serving the Spanish and Moroccan royal families.
SERGIO RUIZ MEDINA
Director of Operations Latin America
Sergio studied Chemistry at the Universidad Autónoma de Madrid and Law at Colegio Cardenal Cisneros, MBA and is part of the Madrid Chamber of Commerce. Sergio brings years of operational leadership and experience through his career of running multiple companies in the construction sector. Furthermore, he is the founder and partner of the Avintia Group.
Industrial Engineer, with 10 years of experience in the production, administration and export of flowers. Companies managed in the flower sector that are responsible for financial management, human talent management, supplier and contractor management. Extensive knowledge in the implementation of quality management systems to meet international standards in product export processes.
Quality Control Director
Martha Liliana Vega is a Pharmaceutical Chemist and Specialist in Quality and Innovation Process Management, with more than 22 years of experience in the pharmaceutical industry. As Technical Director, Head of Research, Stability and Quality Control, contributing his extensive experience in Development and Formulation of products for human, veterinary and cosmetic consumption.
He has been a cannabis enthusiast and activist since he was 17 years old. After studying physics at the National University of Colombia, he began to dedicate his time to the development of cannabis extraction processes. Camilo joined the team in 2013, bringing new precision methodologies for the standardization of laboratory processes and applications.
JOSÉ FERNANDO VARELA
Chief of Engineering
He studied economics and project management at Eafit University and electronic engineering at Universidad Pontifica Bolivariana. He has worked as an engineer and as a project manager for various projects both domestically and offshore, including ENMON accesories LLC in texas, USA It began to grow in the early 2000s and combined his education and passion to position himself as one of the main producers in Colombia.