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TEAM

MEET THE PEOPLE WHO MAKE PIDEKA POSSIBLE

Our passion for the medical cannabis industry comes from the personal experiences of our founders. All the members of the executing team are strongly committed to PIDEKA's vision.

 

OUR CORPORATE TEAM

Borja Sanz de Madrid (Director of Global

BORJA SANZ DE MADRID

President

Borja has more than 15 years of experience in emerging markets. Former CEO of Habbit SAS Colombia, a leading import and export company that introduced innovative European construction products and technology to the Latin American market. He is the managing director of the investment group BCE and sits on the board of the Sanz International Jewelry Group, as a third-generation "Sanz" serving the Spanish and Moroccan royal families.

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SERGIO RUIZ MEDINA

Director of Operations Latin America

Sergio studied Chemistry at the Universidad Autónoma de Madrid and Law at Colegio Cardenal Cisneros, MBA and is part of the Madrid Chamber of Commerce. Sergio brings years of operational leadership and experience through his career of running multiple companies in the construction sector. Furthermore, he is the founder and partner of the Avintia Group.

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ANA MARIA SOLER

Director of FInance

He is responsible for the financial area, with more than 18 years of experience in the Colombian financial system. He carries out financial consultancies for companies in the pharmaceutical sector to improve their production, financial and distribution chain.

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GIOVANNI POSADA

Compliance Director

Industrial Engineer, with 10 years of experience in the production, administration and export of flowers. Companies managed in the flower sector that are responsible for financial management, human talent management, supplier and contractor management. Extensive knowledge in the implementation of quality management systems to meet international standards in product export processes.

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JAVIER GARCÍA

Director of Agronomic Research

PhD in Science, Senior Management Specialist, Bachelor of Agricultural Engineering. 14 years of scientific research and six years as head of scientific teams. Head of the PIDEKA agronomy department, responsible for research with cannabis plant breeding.

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MARTA VEGA

Quality Control Director

Martha Liliana Vega is a Pharmaceutical Chemist and Specialist in Quality and Innovation Process Management, with more than 22 years of experience in the pharmaceutical industry. As Technical Director, Head of Research, Stability and Quality Control, contributing his extensive experience in Development and Formulation of products for human, veterinary and cosmetic consumption.

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CAMILO CRUZ

Laboratory Director

He has been a cannabis enthusiast and activist since he was 17 years old. After studying physics at the National University of Colombia, he began to dedicate his time to the development of cannabis extraction processes. Camilo joined the team in 2013, bringing new precision methodologies for the standardization of laboratory processes and applications.

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JOSÉ FERNANDO VARELA

Chief of Engineering

He studied economics and project management at Eafit University and electronic engineering at Universidad Pontifica Bolivariana. He has worked as an engineer and as a project manager for various projects both domestically and offshore, including ENMON accesories LLC in texas, USA It began to grow in the early 2000s and combined his education and passion to position himself as one of the main producers in Colombia.

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SARA VÉLEZ

Marketing / Sales

She joined the Pideka Group to put his commercial and administrative experience supporting the senior management team.  Sara has over 10 years of experience in marketing and design in the fashion industry. 

OUR HEADQUARTERS

Address: Bogotá, Colombia

Phone: +57 304 248 8727

Email: svelez@pidekagroup.com

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